BRANDING & PRINT DESIGN

LONJAC

LONJAC is a family company which comprises several businesses: Jim’s engineering consultancy, Amy’s house designing and their future entity which will design and renovate homes.

As LONJAC is an acronym, having a tagline description of the business beneath the name was necessary. The "A" is analogous to the a-frame of a roof or the walls of a building and the line over top is reminiscent of a roof. Colours chosen reflect Jim's side of the business and future branding will see a complementary colour chosen for Amy's side of the business. The logo is what ties the two businesses together.

Upcoming deliverables in 2020 include a website.